At the suggestion of one of its customers, Keyword Discovery has added
“Question Phrases” to its list of searchable databases. This means you
can now enter a keyword and, rather than get back related keywords, you
get a list of related questions that searchers have asked. Question
Phrases appears as the last choice on the “Databases” dropdown of the
main search page:
This is cool because it’s a great and easy way to get new content ideas.
Imagine you’re a dermatologist who wants to add articles to your web
site, or needs new ideas for blogs posts. Just type in a general word
like “acne,” and Keyword Discovery returns a list of questions that
searchers have asked. It’s like having an instant focus group telling
you what questions they have about your products, service, or industry.
A tool like this works best when you enter very broad, general terms.
The list above shows results for the word “acne.” You want to enter
short-tail phrases so KD can give you back long-tail questions.
WordTracker has a similar question tool, and together these both make a
great addition to your ability to do highly targeted keyword research
specifically with content development in mind.
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